Breakthrough high-tech interchangeable yet formless eyewear soon to debut on Kickstarter

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Breakthrough high-tech interchangeable yet formless eyewear soon to debut on Kickstarter

August 19
22:36 2020
Viagea is a unique eyewear collection which comes with one basic frame and interchangeable clip accents to customize the frame as per different eyeglass needs and moods.

Veneto, ITALIA – August 19, 2020 – Forget the hassles of carrying or changing between multiple glasses throughout the day. A Verona-based innovative eyewear company, Viagea, is soon to launch its next-gen eyewear collection on Kickstarter which allows easy customization of just one pair for all of life’s adventures. From traveling to sports to daily commute, one Viagea eywear kit will be enough for all and save you from the complications of wasting money on multiple pairs. 

The campaign will be launched on September 8th 2020.

“Viagea is a groundbreaking innovation which will replace all your glasses and shades by one unique conveniently customizable pair for all your eyewear needs. Our eyewear line upholds a formless yet interchangeable approach to designer eyewear which allows authentic expression of different moods of self without the need of separate glasses”, stated a leading spokesperson from Viagea.

The FIRST-of-its-kind, Viagea eyewear embodies an exclusive combination of traditional Italian craftsmanship and the highest level of technical innovation from South Korea. The innovative eyewear kit comes with one basic frame and interchangeable clip accents to tailor the eyewear as per various moods, occasions and needs. 

One of the most remarkable aspects of Viagea eyewear is the absence of all the non-essentials to ensure easy interchangeability. Inspired by the Japanese art of origami, the unique eyewear sports a new joint mechanism system which is devoid of any kind of screws or rivets or soldering to make customization even more convenient. 

“The USP of our kit is the series of interchangeable clip accents that you can use to change the shape and color of the frame whenever you wish to. This way, just one single frame is all you need for eye protection, clarity, and style. From exploring city life to daily commute to high level sports to traveling, your single interchangeable pair of Viagea will let you enjoy all with class, style and sophistication.”

The inspiration behind these innovative glasses stems from Viagea designer MJ Lee’s own struggles with 3 pairs of glasses – one for prescription, one for daily UV care and the other for sports. Lee has a penchant for traveling and she realized that it was becoming quite a burden for  her to carry multiple pairs of glasses every time she had to travel. She wanted to contain them all in one box to save space and travel light. It led her to deconstruct her glasses, looking at each separate element and examining its function. She soon discovered there is a need for a totally new joint system which would be able to hold all the other connecting elements together and assure internal stability – yet without the need of screws. And thus, the formless yet interchangeable Viagea eyewear was born.

“Viagea is the next-gen easily customizable eyewear that we all have been waiting for. It took us 4 long years of lab testing to reach us here and we assure you a lightweight yet extremely durable interchangeable eyewear. At present, we are looking for mass production and hence this Kickstarter campaign. Your generous support will enable us to bring Viagea to life and make life easier for all.” 

To show your support for the campaign, please visit Kickstarter and

Media Contact
Company Name: VIAGEA S.R.L.
Contact Person: Media Relations
Email: Send Email
Phone: +390425471067 int.2
Country: Italy

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