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Cornerstone Marketing Concepts, The Multi-Million Dollar, Award-Winning Company On Building A Legacy and Finding Success

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Cornerstone Marketing Concepts, The Multi-Million Dollar, Award-Winning Company On Building A Legacy and Finding Success

January 04
14:21 2021

Ken Tang never dreamed he’d find himself as the CEO of the multi-million dollar, award-winning company Cornerstone Marketing Concepts (CMC).

When he began his venture of building his business from the ground up, his priority was focused on building the people first. CMC works with top organizations and enterprises to deliver optimal solutions for commercial phone, internet, security, TV service, and more. With decades of industry experience, their innovative techniques and customer care are guaranteed to deliver client satisfaction. As their company expands, the team at CMC is looking for dedicated, hardworking individuals to join their growing network. From the very inception, they elected to focus on the people, not the numbers. 

According to Ken’s wife, Joanna Tang, “We understand the value of people and the ways in which they can impact those around them.” 

From their sales team to the administrative department, each employee, or “cornerstone”, as they call them, is invested in. They provide their team with the tools and resources to develop better personal habits, selling skills and improve their overall well-being. 

“When onboarding new team members, we aren’t looking for certain credentials or decades of experience,” Ken explains, “Instead, we are looking for motivated individuals who desire to better themselves and provide for their families.” 

A shy introverted youth, Ken avoided public speaking and anything that drew too much attention to him. After majoring in economics, he landed a sales job by happenstance. He quickly fell in love with the people-oriented aspect of the industry and his ability to make an impact upon others. He was working for a successful sales marketing company when his cousin Andy Tae fell on hard times. 

Andy Tae had never believed he was a good student and had struggled with confidence and self-esteem his entire life, so when he received a series of rejection letters from all his prospective colleges, he was nearly overcome with defeat. When Ken reached out with an offer of a job going door to door handing out fliers for AT&T, Andy jumped at the opportunity, certain he had nothing to lose. Although Andy was shy and still lacked confidence, he immediately discovered his affinity for connecting with others. However, when Ken wanted to promote him to a sales position, he initially balked at the idea, citing his lack of experience and insecurity as reasons not to take the promotion. Nevertheless, Ken saw something in Andy, that at the time, he could not yet see in himself, and continued to push him to try out a new role and get out of his comfort zone. Andy recalls sweating and stammering through his first few pitches, but he quickly began to develop his skills and close sales. 

The pair were seeing immense success, but knew deep down they were capable of more, so with the prompting of Ken’s wife, Joanna Tang, they decided to leave their former company and found Cornerstone Marketing Concepts.

Ken took the same approach he’d implemented with Andy and dedicated himself to pouring into and building up each of his new recruits. In no time, their team had expanded and in dire need of HR and administrative support they brought in Joanna as the third co-founder. With Joanna’s help, the trio created a streamlined employee onboarding process aimed at instilling confidence, selling, and communication skills into each of their new hires. 

Though their central office is located in California they have virtual offices in Texas, Florida, Tennessee, and Louisiana with plans to expand to 20 states in the next year. Their current partners include AT&T, Viasat, Perfect10, Frontier, and DirectTV. Furthermore, they’ve been named as DirectTV’s commercial dealer of the year for the last 5 years. 

In the same way that he invested in Andy all those years ago, Ken, Andy, Joanna, and the team at CMC are dedicated to investing in the next generation of talented, determined sales experts. To learn more about creating a legacy of success and inquire about a career with Cornerstone Marketing Concepts, visit

Media Contact
Company Name: Cornerstone Marketing Concepts
Contact Person: Ken Tang, Joanna Tang, Andy Tae
Email: Send Email
Phone: 888-915-0883
Address:17777 N Center Ct Dr Suite 600
City: Cerritos
State: CA
Country: United States

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