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Businesses are losing tons of money on their marketing.

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Businesses are losing tons of money on their marketing.

April 24
02:57 2021
Bear Wade’s Unify Brand Steps offers guidance.

Nearly 20% of U.S. small businesses fail within the first year. Fifty percent have faltered by the end of their fifth, according to data from the U.S. Bureau of Labor Statistics. Why do so many companies fail? Most commonly they languish due to poor management and/or poorly planned marketing initiatives.

Bear Wade helps companies solve the second issue. An award-winning filmmaker, Bear Wade has produced corporate films for twenty years. Bear founded Unify Creative Agency when he saw how many clients were rushing through their marketing plans and wasting money on quick fixes.

He has expertly guided hundreds of companies through his patented 5 Unify Brand Steps to help them develop a winning marketing plan and a road map to growth. With his new book, he wants to help you, too.

The biggest brands in the world create their own identity, and they always stay true to them. They have a unified look and feel wherever you see them. McDonald’s red and yellow are instantly recognizable the world over and the arches are iconic. McDonald’s uses them for everything they do: paint, window clings, menus, paper bags, T.V. commercials, social media posts, etc.

That’s where small business owners falter. They fail to build recognizable, professional brands because they rush past these vital steps. They don’t apply these standards which confuse or don’t connect with their target audience AND they lose money in the process.

Almost every company Bear works with had faltered in similar ways. It doesn’t matter the size of the company or the product or service they offer. Their obstacles always easily fit into one of five categories. The 5 Unify Brand Steps helps companies at every stage of development.

In 5 Unify Brand steps, set goals for what you want to accomplish and receive specific guidance on how to make it happen. In a book that takes just one cross-country flight to complete, the examples, case studies, and exercises will have you ready to hit the ground running.


Find and connect with your ideal clients by defining a (specific/unique/??) brand message and identity.


Build your brand, price your service/product, and convert strangers to customers.


Plan for your company’s growth, build your customer list and generate new customers.


Keep the momentum going! Publish high-value content, identify where and when to say it, and account for how often people want to hear it.


Scale your processes and team for growth.

Bear Wade uses his years of experience to guide companies that need a clearer plan to increase profits and create marketing initiatives for ongoing growth. More information can be found at

Media Contact
Company Name: Bear Wade
Email: Send Email
Phone: (314) 735-0266
Country: United States

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