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The Benefits of integrating a QR code

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The Benefits of integrating a QR code

October 24
21:18 2022

The world of marketing has changed a lot in the past few years. With the advent of new technology and social media, businesses have an easier time reaching out to customers. That being said, we’re still far from the days when businesses could easily market their products without any online presence. Succeeding in today’s competitive market means offering your target audience something more than just a mere sales pitch. A good marketing campaign should have a clear objective and be tied directly to that objective. By integrating QR codes into your marketing strategy, you can instantly connect with potential customers who are on the move and also be hands-on with technology if they happen to own a scanner app on their phones like Google Maps or Waze.

What is a QR code?

A QR code is a type of barcode that can be scanned by a smartphone to retrieve data. This data can be anything from a website address to a form that