Atlantanews Online

The world of marketing has changed a lot in the past few years. With the advent of new technology and social media, businesses have an easier time reaching out to customers. That being said, we’re still far from the days when businesses could easily market their products without any online presence. Succeeding in today’s competitive market means offering your target audience something more than just a mere sales pitch. A good marketing campaign should have a clear objective and be tied directly to that objective. By integrating QR codes into your marketing strategy, you can instantly connect with potential customers who are on the move and also be hands-on with technology if they happen to own a scanner app on their phones like Google Maps or Waze.

What is a QR code?

A QR code is a type of barcode that can be scanned by a smartphone to retrieve data. This data can be anything from a website address to a form that collects information. While QR codes are most commonly associated with advertising and marketing, they can also be used for purposes such as locating places, retrieving information, and even sharing links.

How to use a QR code in marketing

A QR code can be used to create a virtual asset that can be downloaded onto a phone and stored digitally. For example, you can create a QR code that directs customers to a downloadable digital asset such as an app, guide, white paper, transcript of a webinar, or other useful content. You can also create a virtual asset that leads to a web address where customers can visit the company’s website. When you create a QR code, you can decide on a particular creative that you want to use. After that, you will have to decide where you want customers to get the content once they scan it with a smartphone app, computer, or a QR code reader.

Advantages of integrating QR codes

– Improved Targeting: By using QR codes, you can easily target mobile users based on specific interests and geography. Users can be directed to your website or app with the right content right away. The right content can be related to their interests and also give them more information about your product or service.

– Low Cost: QR codes have a low cost, making them an ideal choice for marketing campaigns. Since they are already used in many places, they are very easy to implement. The only thing you need to do is to create the right content.

– Fast Start: QR codes are very fast to set up. You don’t need any special software to create and embed the code into your digital assets. You can also use a QR code generator to create the right code for your campaign.

Disadvantages of integrating QR codes

– Low-Quality Content: As mentioned above, you need to create the right content for your QR code. If you create low-quality content, then you will only get a poor response.

– Lack of Standardization: QR codes are being standardized by organizations, but they are still being used in a varied manner and with different sets of information. This is a major disadvantage as the standardization of the codes is yet to take place. This can result in a poor response.

– Difficulty in Scanners: While QR codes are easy to create, it is difficult to make scanners that can understand their meaning. If you think that a smartphone app can read your QR code, you are wrong. Most of the smartphone apps cannot recognize the code, so it is better to use a QR code reader for a better response.

Conclusion

A marketing campaign that integrates QR codes will help you get in touch with your customers in a more personal way. As long as they have a smartphone app that can read the code, your customers can instantly get the content that you have designed for them. With this marketing tactic, you can reach out to your target audience at any place, anytime. The only thing they need to do is to download a QR reader app and scan the code. This marketing tactic is not just fast but also cost-effective, making it an essential marketing tool to consider.