Account Based Marketing Executive Launches The ABM Guy to help B2B Companies
With the rise of account-based marketing, B2B companies are looking for an edge on how to segment their prospect lists and focus on the prospects that are difference-makers for their bottom line.
The problem is that marketers are bombarded with too many tools in the Martech space, and account-based marketing technology is no different.
“About two-thirds of B2B companies today are doing some kind of account-based marketing. The problem is that most of them are still just scratching the surface and are stuck on identifying target accounts and segmenting contacts.” says Jeff Howell, CEO of The ABM Guy.
“When I started out I suffered the same issue – we had half a dozen people that were all “in charge” which meant nobody was in charge. We almost cancelled the subscription on the expensive intent software we purchased. It wasn’t until I ended up being the sole person responsible that I dove in and really figured out how to use the technology to drive our workflows.” Mr. Howell said.
The ABM Guy is an international ABM Consulting agency focused mostly on B2B companies that are launching their ABM efforts. The core package includes finding and segmenting customer lists, selection of the appropriate technology stack, organizing the team accordingly, and designing the workflows.
“The ABM Guy’s core offering is to come in as a SWAT team to set up an ABM program that a company can run with.” says Mr. Howell. “Once they are stabilized they can hire an ABM Manager to take their program into maintenance mode. Our job is to come in and get them set up and bypass all the common mistakes teams make early in the process.”
More information can be found at https://theabmguy.com/
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Company Name: The ABM Guy
Contact Person: Jeff Howell
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Country: Canada
Website: https://theabmguy.com/
