Record growth for USERWERK with checkout marketing – The power of a positive exit experience
userwerk boasts a record growth in 2021, with company sales doubling, the best performance the company has recorded in its history. As an e-commerce and checkout marketing pioneer, userwerk highlights the value of a post-purchase shopping experience for online businesses. The company believes the online shopping experience should be just as human and dynamic as in-store shopping. With dynamic product recommendations driven by their self-learning AI they are helping online businesses reinforce brand image and boost sales, customer satisfaction and retention. The company explains that displaying exclusive, personalized ‘Thank you’ offers goes a long way in establishing a connection with consumers.
The general increase in online shopping prompted by the pandemic gave userwerk a boost as more businesses used its services. By helping clients like Brands4Friends, Saturn, and Limango, userwerk’s network has grown with numerous new e-commerce partners, including the food retail industry.
Over the course of its operations, userwerk has built a team of 40 digital marketing and technology specialists with business partners across Europe from various sectors like sporting goods, fashion, financial services, healthcare, retail, consumer electronics, and the media industry. The company’s 360-degree portfolio includes A/B testing, performance optimization, extensive data services and technology for personalization, recommendations, and cookie-free control of consumer data.
According to userwerk CEO Dr. Markus Kalb, “2021 was another extremely successful year for us. It shows that checkout marketing is becoming an increasingly relevant factor in the marketing mix and the retail media marketing of online businesses. This confirms our business model and our positioning as a provider of intelligent and high-quality solutions for customer acquisition and retention concepts.”
Growth and expansion
Looking ahead to 2022, Userwerk is preparing for a strategic expansion into foreign markets and continued growth at home. Through increased partnerships with online retailers from various industries, userwerk continues to expand its retail media portfolio, opening up a wide range of other consumer groups. The digital experience engineers have placed close to a billion product ads for special offers in 2021, further demonstrating the efficiency of their service.
To aid its international expansion, userwerk plans to increase its workforce by a third. The AI-controlled display of dynamic product recommendations optimizes a customer’s lifecycle, creating a retention-oriented approach for shoppers. “We want to use 2022 to further develop the potential of e-commerce marketing beyond the checkout and enrich it with innovative concepts, especially for branding. This year is also the right time to contribute our leading expertise in this field internationally beyond Europe and thus implement the next milestone in userwerk’s successful corporate development.”
About userwerk
userwerk is a fast-growing e-commerce company and a pioneer in checkout marketing. The company has grown dynamically since its 2017 launch and collaborates with over 85 partners in Europe, maintaining a 99% retention rate and serving 6+ million happy shoppers. userwerk develops and implements successful marketing solutions for customer acquisition and retention on e-commerce online checkout.
Media Contact
Company Name: Userwerk
Contact Person: Jonathan Hancock
Email: Send Email
Phone: 800-930-7571
Country: United States
Website: https://www.userwerk.us
